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Welcome to Hollywood North Magazine.
A Comprehensive Insight into Canada’s Film and Television Industry
MANDATE:
- Provide Canada's film & television industry with information
and entertainment it requires for growth and prosperity.
- Create a star system in Canada.
- To encourage Canadians to watch Canadian made television and
support Canadian filmmaking.
- Attract film & television professionals to www.hnmag.com for
access to daily news, events, projects, reviews, productions and
the people behind them.
HISTORY:
The project began in late 2002, when plans were announced to build
two large film studios to Toronto. One of the proposed studios was
the Pinewood Shepperton Studio, which upon completion would have over
1.3 million square feet and the world's largest sound stage, over
15 stories in height. These announcements meant serious growth to
Canada's film & television industry, but no magazine existed to properly
publicize this prosperity. The only thing existing at the time was
Playback, a bi-weekly newspaper format publication, which was mainly
directed at executives in the industry, not the average film industry
employee, as well as the executives. Thus, the concept of Hollywood
North magazine was created.
Our first allegiance was with Nielsen Media Research, whose parent
company VNU Media publishes Billboard Magazine (Music Industry Trade
Magazine), The Blue Book (Hollywood's answer to the Yellow Pages),
and the Hollywood Reporter (#1 Trade Magazine in the U.S., currently
in it's 73rd year). Nielsen Media Research agreed to supply us with
exclusive prime time ratings for Toronto. They also allied us with
their sister company in the U.S., Nielsen EDI, for Canadian box office
information and Nielsen VideoScan for Canadian DVD and VHS sales.
Once we realized we had something exclusive to print, we did our research,
an began making calls to see what other people in the industry were
willing to give. What we found were executives like Jay Firestone
(Fireworks Entertainment) and Jeff Sackman (Think Films) were excited
to sit down with a new trade paper. Both executives were not pleased
with Playback as a source for industry information. What followed
was the realization that interviews and information in all forms and
with all types of people in the industry was attainable. The only
thing left was the name. Incorporation was formed and Hollywood North
Magazine Inc. was born. |
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